For those that have been living underneath a rock, Instagram is a photo sharing social media application which allows users to post photos up with #hashtags and so on. It was launched in October 2010 and has since recently celebrated over 400 million users on the application. Quite simply it is amazing how a simple application of uploading a single photo and caption can generate such a buzz in society.
Online Circle Digital have just released the first ever Australia Instagram Performance Report to show how influential the app can be to marketing one's product.
Firstly I am surprised that @Kayla_itsines is the number one Instagram account in Australia, she is apart of the #fitness brigade and posts up work outs and general health & fitness motivation tips. As an "Influencer" type user on Instagram she is apart of the dominant Industry for growth on Instagram.
The Influencer industry is by far the dominant industry, with over double the amount of followers growth compared to the second closest being the Surfwear Retail industry and then Fashion Retail industry.
I find it quite amazing the power that these "Influencers" have over the social media world, once attracting a large number of followers through effective use of #hashtags they are able to build up a decent followers base which can potentially lead to marketing deals and then you're just posting up on Instagram as a business and wage as opposed to perfecting your 50th selfie on the day.
My point is, to be successful on Instagram it seems you have to either be an Influencer, work in Surf Retail or work in Fashion Retail. Better yet combined them by being an Influencer with your own Surf/Fashion retail brand. Target that Health & Fitness craze that's going on, sell yourself with the epic #selfies and aim to make your life as epic as possible.
For more detail on the report, check it out here. Worth a look if you wishing to become an Instagram superstar. Better yet if you want a laugh, check out my account.
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